Something a little different from usual style of Real Estate Video Shooting. I’ve put a full description of shooting and editing detail below the video.
The Idea
I wanted to stretch my usual style of real estate video shooting and shoot in a more architectural format for want of a better description. I had seen this unusual looking property and found out the Architects were actually based here in my local small town. They are a husband and wife team that own a firm called Assembly Architects https://assembly.co.nz/ I approached them and asked if I could make a video on their design.
Camera Equipment
Shot in 4K in Pal 25fps
Panasonic GH5 – Shot in the Natural Picture Profile with contrast, saturation and sharpness dialed back.
Panasonic 8-18, 12-60, 35-100 and Olympus 25mm prime lenses used.
Sennheiser G3 radio mic
Post Production
Edited in FCPX in 4K
Colour corrected and then the Cineplus KinoLUT added
I also added a 2.3:1 letter box effect onto of the video
I used the “Voice Over Enhancement” plugin within FCPX for the first time and quite like it. I normally just use the Compressor plugin but again wanted to try something different.
Lessons Learn’t
It was good to brush up on my video interviewing technique and I had a pre-prepared list of questions for Justin for the shoot. I also wanted to try shooting without using any moving shots which is completely the opposite of how I normally shoot my real estate videos.
Another valuable lesson which I quickly “re-learnt” is that videos shot with a interview or narration are B-Roll hungry monsters! You can never shoot enough B-roll for this style of video to overlay when editing.
Great job Grant! Just curious if you used a digital audi recorder. If so, what kind did you use.
Cheers – Bob G. from New Jersey
Hi Bob – no I used a Sennheiser G3 radio mic for the interview. Cheers
Love it. I made an excessive comment on the FaceBook Group page. Point taken on the shooting enough B roll. I had a client who wanted voice overs on most of the video coverages I did for her. She supplied the script but without reading it for how long it took to say, yet wanted the videos to be no longer than 1.5 to 2 minutes, yet the script took 3 or more minutes to speak out. So compromises were needed on her side and mine. But I had to make sure I had enough footage shot to cover the voice recording. And I was not working with an interview but just a voice over. Last summer as I had some down time during a video, I shot an interview of the owner who was a leader of seminars so had some speaking experience to use during the video of the property to see how it would work. But I had not pre-prep so I had no talking points and she tended to ramble. I tried it. The seller liked the result but the agent and I both felt it did not work. Too much talking and too rambling. But I still think that there is a place for an interview, probably with the agent, would be an interesting addition with just brief views of the agent speaking with the rest essentially a voice over. I think Jason has done some on the FB group. I have seen some others, some effective, some not so much and some as stand alone video rather than folded into a standard real estate video. But there is always the danger of the video turning into a TV ad from a used car dealer who thinks because they can sell and move cars, they can make TV ads. But I have not been able to convince any of my clients to appear on camera. Most of my work came from a handfull of clients so perhaps not a wide enough pool of talent.
I think this is a great video and should wake us all up to possibilities.
Hey Peter – yes I’m in a very similar boat here and that none of my regular Real Estate clients want to do voice overs. And yes you are right not everybody is good on camera so its a subject you sometimes have to approach cautiously! I’ve seen some real estate videos where the agent is presenting the video but tyring to be a television host and I personally think it works against them. Some can pull it off and a lot cannot!
Awesome! Thanks for sharing!