Select Page

Is it just me or do any of you out there feel that trying to plan and produce content while trying to stay consistent on social media is actually worth the effort?

Do we really need it in our business?

I guess the answer differs for many but for me the end goal for my business would be to answer the following question?

“Is it actually getting new client leads or encouraging repeat business with existing clients??”

Firstly

Its been a long time since many of you have heard from me and in a nutshell I’m still shooting real estate video, photo etc down here in New Zealand.

Work

I don’t know about you guys but for me I find it really hard and time consuming deciding what I am going to put up on my Social Media (which is basically just Instagram in my case).

I spend far too much time obsessing over what I want to say, does it look professional and then often end up procrastinating so much that I don’t post anything.

Perhaps that is a factor of the industry we are in and they we feel the need to only show our best and polished work?

And then when I finally do post something to my 147 dedicated followers (mainly realty agents) I might get 3 likes and sometimes 1 comment! It bacsically feeels like shouting into a vacuum which then brings me full circle to think “Is it actually worth it?”

Results

To my knowledge I don’t think I have ever had a new client through Instagram.

Interestingly I have been making a point of asking every Realtor I work with what they think of social media and whether it works for them?

I’m not sure whether the answers to this question is skewed due to the type of agents I work for or whether its unique to state of the New Zealand scene but the overwhelming answer is that they don’t believe its bought them new listings.

They are active mainly to show their clients that they are marketing their property and basically ticking the box because they feel they ought to be doing it and posting “New Listings”, “Just Solds”, “Market updates” and occasionally behind the scenes posts.

I know from personal experience of buying and selling 4 houses over the last 15 years with my wife that using social media in that process does not even factor in!

And it still wouldn’t!! Maybe I’m too old school.

Getting New Clients

My goto method for trying to get new clients for my business is directly approaching Realty agents and trying to meet them face to face to buy them a coffee and introduce myself. This has just about always resulted in getting at least one job from them or a referral. Realistically this actually takes way less time trying to plan, produce and post multiple social media posts every week.

What am I going to do?

I said earlier in this post that for me it has to answer the question “Is it actually getting new client leads or encouraging repeat business with existing clients??”

I don’t think it is so do I stop bothering with social media and close my Instagram account?

Well I am actually afraid to and if I look around I see a lot of people with their heads craned towards their phones in their hands so that certainly seems to be where the eyeballs are!

But are they eyeballs on our businesses or perhaps I’m just doing it all wrong!!

That is what I personally think the fundamental issue driving social media for businesses is, the fear of missing out.

Am I completely wrong?

What do you think? Do you have social media dialed in and find it a breeze and have new clients coming through the medium?

Would love to hear your comments below.